Comments on: Does Cocky Work? http://eroidays.com/2005/08/23/does-cocky-work/ Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive Mon, 17 Jan 2011 15:13:44 +0000 hourly 1 http://wordpress.org/?v=abc By: Eric Savage http://eroidays.com/2005/08/23/does-cocky-work/comment-page-1/#comment-170 Eric Savage Thu, 22 Dec 2005 07:48:22 +0000 http://eroidays.mu.eroi.com/2005/08/23/does-cocky-work/#comment-170 While confidence may come across as cocky sometimes (and Richard certainly is confident), I think your cutting and pasting took it a little out of context. I'll let your other readers be the judge. Here is the original content: Friends and Colleagues, Have you heard the term “Have I got a deal for you!” recently? Pardon me, for borrowing a tired old advertising line, but it seems fitting in this email, for two reasons: first of all, I do have a great deal for the Friends and Colleagues of AlloyRed, and secondly, taking a tired old subject and giving it new life is what this years B-to-B Marketing Conference is all about. The DMA B-to-B Marketing Conference September 13-15, 2005 at the Westin La Paloma Resort Tucson, Arizona Reservations and Information 212.790.1500 Or go to www.dmab2b.org Conference Package Rate $1199 It’s Time for New Blood and This is Where You’ll find it. You think that you’ve been to B-to-B Conferences before and it’s the same old thing? The old things are dead. The way you used to market is dead. Today’s economy doesn’t respond to the way you, or I, used to do things. To make things happen in the B-to-B world today you need the right combination of technology, innovation and guts to convince skeptical businesses that you have something worth spending their money on. We have all been beaten up. Some of us haven’t made it. Most of us are still in Intensive Care, waiting for a transfusion that will give us the right kind of lift that gets us back into the fight. So, who is this new blood? Believe me, having been on the speaking circuit for some time, I know the difference. These speakers are going to leave you running out the door with new insights and recharged enthusiasm. A few that I’m looking forward to are: Elaine O’Gorman, Vice President of Silverpop Power Tactics to improve B-to-B E-Mail Deliverability You would really have to be out of the loop to not know how important email has become in our marketing arsenal. I’m sure that you’ve also been on the receiving end of thousands of emails that may not even have gotten to your mailbox. (Even if they did, did they get opened?) Elaine will show you the most up-to-date tactics for creating effective emails that get through—and get noticed. Jim Wheaton, Principal of the Wheaton Group A B-to-B Database Marketing Roadmap for Maximum Revenue and Profit For those of you who have heard about the power of data, but haven’t figured out how to tap into it, this is a must-see. Jim will open your eyes and show you a hidden goldmine. One of the hardest things to do is to create a solid two way communication platform with a sales force. (Oh, you’ve heard of the conflict between Sales and Marketing?) Mix in some great learning on predictive modeling and you’ll be ready to impress your whole team with some newly-found brilliance! Steve Penn, CEO/Executive Creative Director, Penn Garritano Direct Response Marketing Cowboys & Preachers: Turning Differences into Dollars in Sales and Marketing Whether it’s his title or the title of his speech, you already know that you are going to be enlightened and entertained, don’t you? My own creative people have gone on and on about Steve’s off the wall creative solutions and whacky presentation style. If it’s a shot of creativity that you’re needing, Dr. Penn is in the house. Who are the Cowboys & Preachers that Steve will be talking about? (Did I already mention that Sales and Marketing don’t see eye to eye?) Steve has a few tricks up his sleeve to have them both singing in the choir! Plus the Keynote Speaker, plus great food, plus—Me! There are about 28 speakers total that will force you to make tough decisions about who to see next. I’ll be one of them, speaking on one of my favorite subjects—Creative Strategies that Increase ROI. (Is there any other kind?) I’ll be leading the first Pre-Conference Intensive Session on Tuesday, September 13th at 1:30. AlloyRed is on a roll right now with some major wins, thanks to some not-so-well-kept secrets that I’ll be sharing! So, What About that Offer I Mentioned? What kind of Direct Marketer would I be without a great offer? The DMA was kind enough to allow our personal list of Friends and Colleauges a special discount! All you have to do is to use our Discount Code of “SPKVIP” with the key code of “ALYRED” and you’ll be able to SAVE $100 off of the total cost of the seminar! Mark your Calendars and get Ready to be Revived! The discount offer is only good on advance purchases, so call now to make your reservation at 212.790.1500 or visit www.dmab2b.org today I hope you can make it, this one is going to be remembered! Sincerely yours, Richard RICHARD ROSEN President, CEO ALLOYRED 233 SW Naito Parkway Porrtland, Oregon 97204 503.224.9811 www.alloyred.com Is a friendly offer to friends cocky? I don't think so. Now, if we were to get Richard comparing our ROI to other agencies, that is when he gets cocky... While confidence may come across as cocky sometimes (and Richard certainly is confident), I think your cutting and pasting took it a little out of context.

I’ll let your other readers be the judge. Here is the original content:

Friends and Colleagues,
Have you heard the term “Have I got a deal for you!” recently?

Pardon me, for borrowing a tired old advertising line, but it seems fitting in this email, for two reasons: first of all, I do have a great deal for the Friends and Colleagues of AlloyRed, and secondly, taking a tired old subject and giving it new life is what this years B-to-B Marketing Conference is all about.

The DMA B-to-B Marketing Conference
September 13-15, 2005 at the Westin La Paloma Resort
Tucson, Arizona Reservations and Information 212.790.1500
Or go to http://www.dmab2b.org Conference Package Rate $1199

It’s Time for New Blood and This is Where You’ll find it.
You think that you’ve been to B-to-B Conferences before and it’s the same old thing? The old things are dead. The way you used to market is dead. Today’s economy doesn’t respond to the way you, or I, used to do things.

To make things happen in the B-to-B world today you need the right combination of technology, innovation and guts to convince skeptical businesses that you have something worth spending their money on.

We have all been beaten up. Some of us haven’t made it. Most of us are still in Intensive Care, waiting for a transfusion that will give us the right kind of lift that gets us back into the fight.

So, who is this new blood?
Believe me, having been on the speaking circuit for some time, I know the difference. These speakers are going to leave you running out the door with new insights and recharged enthusiasm. A few that I’m looking forward to are:

Elaine O’Gorman, Vice President of Silverpop
Power Tactics to improve B-to-B E-Mail Deliverability
You would really have to be out of the loop to not know how important email has become in our marketing arsenal. I’m sure that you’ve also been on the receiving end of thousands of emails that may not even have gotten to your mailbox. (Even if they did, did they get opened?)
Elaine will show you the most up-to-date tactics for creating effective emails that get through—and get noticed.

Jim Wheaton, Principal of the Wheaton Group
A B-to-B Database Marketing Roadmap for Maximum Revenue and Profit
For those of you who have heard about the power of data, but haven’t figured out how to tap into it, this is a must-see. Jim will open your eyes and show you a hidden goldmine. One of the hardest things to do is to create a solid two way communication platform with a sales force. (Oh, you’ve heard of the conflict between Sales and Marketing?) Mix in some great learning on predictive modeling and you’ll be ready to impress your whole team with some newly-found brilliance!

Steve Penn, CEO/Executive Creative Director, Penn Garritano Direct Response Marketing
Cowboys & Preachers: Turning Differences into Dollars in Sales and Marketing
Whether it’s his title or the title of his speech, you already know that you are going to be enlightened and entertained, don’t you? My own creative people have gone on and on about Steve’s off the wall creative solutions and whacky presentation style. If it’s a shot of creativity that you’re needing, Dr. Penn is in the house. Who are the Cowboys & Preachers that Steve will be talking about? (Did I already mention that Sales and Marketing don’t see eye to eye?) Steve has a few tricks up his sleeve to have them both singing in the choir!

Plus the Keynote Speaker, plus great food, plus—Me!
There are about 28 speakers total that will force you to make tough decisions about who to see next. I’ll be one of them, speaking on one of my favorite subjects—Creative Strategies that Increase ROI. (Is there any other kind?) I’ll be leading the first Pre-Conference Intensive Session on Tuesday, September 13th at 1:30. AlloyRed is on a roll right now with some major wins, thanks to some not-so-well-kept secrets that I’ll be sharing!

So, What About that Offer I Mentioned?
What kind of Direct Marketer would I be without a great offer? The DMA was kind enough to allow our personal list of Friends and Colleauges a special discount! All you have to do is to use our Discount Code of “SPKVIP” with the key code of “ALYRED” and you’ll be able to SAVE $100 off of the total cost of the seminar!

Mark your Calendars and get Ready to be Revived!
The discount offer is only good on advance purchases, so call now to make your reservation at 212.790.1500 or visit http://www.dmab2b.org today

I hope you can make it, this one is going to be remembered!
Sincerely yours,

Richard

RICHARD ROSEN
President, CEO
ALLOYRED
233 SW Naito Parkway
Porrtland, Oregon 97204
503.224.9811
http://www.alloyred.com

Is a friendly offer to friends cocky? I don’t think so. Now, if we were to get Richard comparing our ROI to other agencies, that is when he gets cocky…

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