Why Blog?
Oct 25 2005
The folks at the American Marketing Association – Oregon asked me to speak on “The Truth about Blogs” and I was amazed by how much self-discovery and learning there was in the process of creating this presentation on “Why Blog” (PDF). The presentation highlights case studies like the Email Days Blog, and the substantially more impressive case study of 80 year-old Jack Klugman blogging on his Tony and Me Blog.
My colleague and co-presenter, Janet Johnson, VP Communications at Marqui, offers a fascinating perspective on the controversy surrounding Paying Bloggers. It’s given Marqui massive exposure, but not all good. Janet is an excellent presenter who learned some valuable lessons during the eye of the storm of getting tremendous heat from bloggers and journalists covering the Blogosphere.
View the Why Blog eROI presentation >>
View the Why Blog Marqui presentation >>
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October 25th, 2005 at 8:44 pm
Cheers, Ryan. We had fun this morning, didn’t we? We should take that act on the road…
And I really did go on a voyage of self-discovery when Marqui entered the blogosphere with such controversy surrounding us.
But, like I said in my very first blog post – I’m ‘on the other side with my hair on fire and a smile on my face’ and wouldn’t have traded the opportunity to market in this new frontier for anything.
You guys ‘get it’ and it’s great to have such fun companions on this adventure.
Road trip, anyone else?
October 27th, 2005 at 12:03 am
Hey guys,
It was great listening to both of you share your experiences and knowledge of blogging. The more I learn about this the more convinced I am that the online world is heading towards ‘subscribing’ for information. I love how this medium is ripe for controversial, emotional and viral brain-share. Can’t wait to explore this further for some of our clients at Dunthorpe Marketing.