The Old Forward This and Win Email

Dec 08 2005

I love these. A crappy looking email is sent from the CEO of a large company telling you if you forward this on to X friends that you will get a gift certificate. And below in another color and font some text that says, I just tried this and it really works. Right. This stacks up with the old Bill Gates emails and Nigerian spam in my eyes.

The problem is, they work, and people are suckers. I got this from a relative with little understanding of email and the web. We will always have those that don’t know and accept things as true that come into the inbox. It’s a hard battle for legitimate marketers and a bad brand experience when they use a valid company name to spam.