Dec 09 2005
I like when people keep campaigns simple this time of year. In all the noise that is in the inbox today (104 campaigns in the honeypot in 14 hours) just give me the offer and let me act. Maybe this is because readers that peruse the asiles of Barnes and Noble like to browse.
Best practices in email marketing should tell you from this that one you need to understand your audience, two you need to know what the overall frequency is from comp, and three when you have one objective, state it clearly and don’t ruin the message with more than you need.
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