Don’t YELL AT ME IN EMAIL!!!!

Dec 12 2005

Now I like Norm Thompson, but I just don’t get the ALL CAPS in the Subject line. It is like they are SHOUTING AT ME TO OPEN THIS EMAIL. And did I? Well only because I like to look at what they did. As a consumer, major turn off. And if you shout, give me something of substance that warrants shouting dammit.

Overall it just does not match up with the brand attributes to shout.