eROI Days Email Agency

A co-worker sent me to this site with this subject line. BikerFox: You are Hot. Don’t you agree? Please visit http://www.bikerfox.com/foxphotos2/. According to his site, he was People Magazine’s Sexiest Man of the Year. I think he redefines sexy.

iMedia Connection wrote a great article highlighting one of our clients, Travel Oregon, and the success they had with a newsletter campaign that focused on relevancy and timeliness to their different targeted audiences. I show pictures of all 3 authors (not just my bald noggin, as Dylan and Jason did most of the work on this one):

eROI created a newsletter for Oregon’s tourism industry that used consumer feedback to ensure its success.

The Travel Oregon consumer marketing group’s objective for 2006 is to continue keeping an Oregon vacation top-of-mind with potential visitors across the country and worldwide, thus increasing tourism throughout Oregon. Travel Oregon had never done direct consumer outreach and wanted to establish a way to communicate with consumers, but not burden them with information that they would find of no value.

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We at eROI are a little off-kilter. We dare to do some pretty stupid things and succeed at doing that regularly. Today (4.20.06), we collectively came up with the idea to launch a site called SendaHighFive.com on National High Five Day. You may ask, “What’s the point?” And I’ll answer, “I’m not really sure.” As an idealist, I’d say that it’s a site about peace, unity, creativity, and human connection. As a realist, I might admit that it’s a bit of an experiment to see if a few folks get the creative urge to send me a high five.

You may think it’s stupid, maybe random, or some have said it’s brilliant (my 4-year old daughter counts, right?) So, don’t overanalyze it and just try it out. Go to www.sendahighfive.com, click “Get Started” and upload a photo, add some flare or bling and send it to ryan@eroi.com. Thanks holmies.

Oh, how I love intriguing SPAM. Crappy SPAM that accounts for 99.99% of the spam I get is no fun, but there is nothing better than intriguing SPAM.

Here’s how the email goes:
$100 Space Ad

Marketing is about to be taken to new heights…all the way to the edge of space.

Actually, it’s a research mission carrying student experiments. However, ads make it all possible.

“If it’s good enough for sports teams, it’s good enough for science teams,” proclaims John Powell, President of JP Aerospace.

These “ads at the edge of the world” are on a platform carried aloft by high altitude weather balloons. During the flight on board, cameras take pictures of the ads with the blackness of space and the curvature of the Earth in the background. In the past, weather balloons have conjured up images of UFOs; now, images of commerce are being created. After the balloons reach 100,000 feet, they are released, and the platform descends to Earth by parachute. The mission, called Away 27, is the eighty-seventh for JP Aerospace. JP Aerospace is an independent space program staffed by volunteers dedicated to bringing space travel to everyone.

More information and pictures available at www.jpaerospace.com.

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Alright, so I’m originally from the East Coast where Yankee / Dixie conversation seems as fresh today as 140 years ago (maybe not quite that fresh, but you get my point). Even though I’ve lived in Portland, Oregon for the past 10 years, I’m originally from Maryland, one of 3 neutral states in the country during Civil War times. I got an email from a co-worker with the Yankee / Dixie quiz and to my surprise, I found I was slightly more Dixie. I’ve been a called a Yankee my whole adult life and now I find out I’m a Yankee. My indentity is so confused. See which side of the fence you fall:

http://www.alphadictionary.com/articles/yankeetest.html

The microsite for Staples’ “The Wall” campaign is truly impressive. For starters, the commercial transported me back in time to the place in which an ancient Chinese emperor and his small band of men take on a massive army of barbarians. The music, visuals, and effects were so “on brand” that I felt compelled to pour a cup of steaming hot Jasmine blossom green tea to complete the transformation to ancient Chinese times. More importantly, the message of the “Easy button” resonates with me. In short, I’m sold on Staples’ differentiating factor– they make things easy. The mechanics of the “Launch the emperor over the wall” advergame are very fluid and straightforward. You can simply point and click instead of having to remember a half dozen command keys as with other advergames.

The Fortune-Cookie page adds the much-needed humor element to an otherwise stoic site. My favorite fortune in this interface was, “He who climbs corporate ladder should not wear kilt.” Viral Send to a Friend pages are embedded into each piece of the microsite. Brilliant.

To read the full iMedia Connection “Creative Review”, click here >>

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If you have young kids, this video will be frightening. What is it about the human psyche that most of us don’t step up to help a distressing situation in a public area. In this case, it’s a stranger forcibly kidnapping a 7 year old girl. In suburban New York, this male adult TV actor and girl actress went through dozens of “kidnapping” scenarios and no one helped until finally a couple young men came to her rescue. Hopefully, we can learn to be a little bit more aware and willing to step up to come to someone else’s aid. It’s easy to say, but what would you do? Honestly.

Watch the video: http://www.msnbc.msn.com/default.cdnx/id/11925653/displaymode/1157

I got this email from a co-worker: “hmm….wishful thinking? watch out Chippendales! 2nd half is way better than the first half. http://www.mojoflix.com/Video/Evgeni-Plushenko-Sex-Bomb.html“

Plushenko flexes his muscle on the ice to the throwback tunes of “Sex Bomb.” What’s he going to do in his next performance? Take a walk down the cat-walk?

The grandaddy of all database marketers, Amazon.com sent out an email to a good portion of its database with the exact email below, exposing the whole dynamic placeholder verbiage and leaving email recipients utterly confused…

From: Amazon.com [mailto:promo-core@amazon.com]
Sent: Monday, April 03, 2006 10:30 AM
Subject: [placeholder for winning team] Wins the NCAA Tournament!

Congratulations, [placeholder for winning team]! As someone who has purchased sports-related products, we thought you should be the first to see our selection of NCAA championship products.

NCAA Championship Cap

Check out our championship hats, tees, and hooded sweatshirts in our NCAA Fan Shop.