eROI Days Email Agency

iMedia Connection wrote a great article highlighting one of our clients, Travel Oregon, and the success they had with a newsletter campaign that focused on relevancy and timeliness to their different targeted audiences. I show pictures of all 3 authors (not just my bald noggin, as Dylan and Jason did most of the work on this one):

eROI created a newsletter for Oregon’s tourism industry that used consumer feedback to ensure its success.

The Travel Oregon consumer marketing group’s objective for 2006 is to continue keeping an Oregon vacation top-of-mind with potential visitors across the country and worldwide, thus increasing tourism throughout Oregon. Travel Oregon had never done direct consumer outreach and wanted to establish a way to communicate with consumers, but not burden them with information that they would find of no value.

The consumer marketing department, working with e-marketing expert, eROI, decided that the best form of outreach was to publish a monthly electronic newsletter– but not just any eNewsletter. They created one that provided subscribers engaging features and editorials of unique Oregon experiences, all wrapped in an evocative creative design. The newsletter is essentially a vertical extension of the Travel Oregon brand, bridging the gap between the inspiration provided by Travel Oregon Magazine and the trip planning assistance provided by TravelOregon.com.

READ THE FULL ARTICLE ON IMEDIA CONNECTION