Flash in Email – Will it ever reach adoption of Flash in Web?

May 22 2006

The below study highlights a powerful trend of more interactivity on websites and the expectation of compelling flash embedded into websites. It got me thinking about the opposite trend in email where flash is seldom used in email as it is blocked from many ISPs and corporate email environments. Will it ever catch up to the web or is email a medium that will solely be used for HTML and text? Please comment below.

Macromedia Flash reaches 97.7% of Internet-connected PCs
In April 2006, NPD Research conducted a study to determine what percentage of Web browsers have Macromedia Flash Player pre-installed. The results show that 97.7% of Web users can experience Macromedia Flash content without having to download and install a player.

flasharticle.bmp

Posted by Ryan Buchanan at 6:43 AM

Published in Email Studies on Monday, May 22nd, 2006    

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