Doing Video Right in Email
Jun 05 2006
Now even though the company is called Horny Toad (makes me think that the name would cause some delivery issues and flags in itself) they have done a great job with using video as a compelling clickthough mechanism. Now we know that a majority of email clients are not going to allow video to be played in the client, but creating an email that looks like it has a play button in it is the way to go. Remember that email is email, video is web. Drive the lead to the website and watch the video on a landing page.
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