Bose: Questionable Email Footer

Aug 24 2006

While this email is beautiful and follows best practices in call to action; it definitely falls into our “Email Mistakes” category as it was moderately irrelevant to my 30 year old friend (whose 85 year-old only living grandmother could care less about electronic equipment) who received it AND the Bose email footer says:

bose-subscriber.gif

On design and call to action, the Bose email succeeds:

bose-email.jpg

Posted by Ryan Buchanan at 8:01 PM

Published in Email Mistakes on Thursday, August 24th, 2006    

Tags: , , , , , ,

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