eROI Days Email Agency

I’m a bald guy and proud of it. I have a special kinship with other bald folks, but I’m having a tough time with another bald CEO in the email world.

Dan Fost, a journalist for the San Fransisco Chronicle, writes, “With his perfectly shaved head, Jim Fowler looks like Mr. Clean. But don’t be fooled. The CEO of San Mateo’s Jigsaw Data Corp. prefers to liken himself to another famous cue ball: Dr. Evil. In taking on the identity of Austin Powers’ archenemy, Fowler is riffing on the reputation he’s gaining online as a man willing to knock down established social mores, while showing what critics say is an utter disregard for people’s privacy.

The furor is over Jigsaw’s system of encouraging people to enter business contacts into an easily accessible Web database. Sign up at the site, www.jigsaw.com, and you can get points for entering the contents of your Rolodex. You can even sell those points for money. Since it started operations on Jan. 1, 2004, Jigsaw has amassed a database of 3 million contacts at 150,000 companies, and the company expects that to grow to 5 million by year’s end. Only 131 of its 105,000 members sell points, Fowler said. “Almost all trade data to get data.” Michael Arrington, who writes the TechCrunch blog, fingered Jigsaw as “evil,” calling it a “really, really bad idea.” Rafe Needleman, who writes for the influential tech publication Release 1.0, said that it was “clever but creepy” and that it breaks the social contract.

Annalee Newitz, vice president of Computer Professionals for Social Responsibility, an international organization based in San Francisco, called Jigsaw a “stalkers’ paradise,” as well as a breeding ground for identity thieves and spammers. David Batstone, a professor of ethics at the University of San Francisco, said that if someone took his information off of his business card or from the signature attached to an e-mail he sent — two common methods that Fowler encourages — then he would feel “like there had been a real violation of ethical expectations that we have with each other.”

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