eROI Days Email Agency

18th September 2006
By Leah Vyse

A new energy drink called Cocaine, aimed at the young party-going market, has been launched in the US.
The product, which shares the same name with the illegal drug also associated with a young party-going circuit, has been marketed as giving a bigger and better high than any other energy drinks but without the crash the similar drinks cause.

The drink’s maker Las Vegas-based Redux Beverages claims that five minutes after consumption the drinker will achieve a high which is then followed by a caffeine boost 15 minutes later. The effects are supposed to last for up to five hours.

The maker also claims its latest product is 350% stronger than leading energy drink Red Bull.

The drink’s creator claims its effects are caused by the use of simple sugars that don’t need to be broken down by the body in order to create a “sugar buzz”, which is accompanied by a large dose of vitamin B12.

Redux have also proposed that consumers will experience a psychological boost after hearing the name of the drink.