YesMail Gets Fined $50,717; Email Marketers Listen
Nov 07 2006
YesMail, a reputable email marketer, got slapped with a big fine today. As email marketers, we need to learn how not to make these mistakes.
ComputerWorld reports:
“November 07, 2006 (IDG News Service) — Marketer Yesmail Inc. has agreed to pay a $50,717 civil penalty to settle Federal Trade Commission charges accusing it of sending unsolicited commercial e-mail after recipients asked it to stop.
The FTC alleged that Yesmail, doing business as @Once Corp., violated federal law by continuing to send unsolicited e-mail more than 10 business days after recipients asked that the e-mail stop.
In an ironic twist, Yesmail’s spam-filtering software filtered out some unsubscribe requests from recipients as spam, resulting in Yesmail failing to honor unsubscribe requests, the FTC said. Yesmail sent thousands of e-mail messages to recipients after they requested it stop, the FTC said when announcing the settlement yesterday.”
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