We Can All Shoot Video

Nov 15 2006

No I am not going to bang the idea that we can all shoot video. I am just going to share with you another brand that is getting into asking everyone to create an ad and upload it. With YouTube we are all now experts it seems. Or at least novices that can make some compelling stories that others will watch. Are we all voyeurs? Is it just human nature to want to watch others? Or are we creating a online community that owns the brand? Owns the content? And brands are just a way to express yourself around a feeling they emote?

I have lot of questions around what is happening with the social and video sites.

TheJackies300.jpg

Not sure, but what I do know is the JACK in the BOX is hit a few times a week by the eROI team and I have a digitial video camera in my office. Maybe we might hit the Jackies.

http://jackinthebox.com/jackies/

Posted by Ryan Buchanan at 2:14 PM

Published in Viral Marketing on Wednesday, November 15th, 2006    

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