eROI 2007 Online Marketing Prediction #3 of 10
Dec 06 2006
3. Greater integration of Video into all websites. Yesterday, I visited the homepage of CRM juggernaut, Salesforce.com, and was immediately struck by how quickly the video flash piece engaged me. Video is not just for TV and YouTube anymore. The ShaveEverywhere site proved that the use of video within viral sites is hugely engaging and effective in converting sales. We will see more large, medium, and small businesses integrate video into their primary and campaign websites in 2007. One trend we will likely see will be an increase in the use of “Webisodes”, where 3-5 minute daily or weekly video clips will entice users to come back to sites for more all-web programming.
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