eROI Days Email Agency

When I see a good viral marketing campaign, especially from a major brand like P&G, I have a hard time NOT telling people about it. It’s only good etiquette in the online world to at least tell your closest friends and family (if it’s clean enough). The crazy thing about this viral campaign is that it got 13 million visitors and I wasn’t one of them until I was recently asked by iMediaConnection to write a Creative Review. So here it is:

I’m shocked. Procter & Gamble actually takes a risk with their “Men with Cramps” online viral campaign site. And, it’s really engaging and funny on top of it all. Another shocker– there have been 13 million visitors to this site since it launched in September, but a P&G emarketing exec and I didn’t know about it when asked about viral campaigns at a panel event at the Email Insiders Summit in Utah two weeks ago. At that event, I asked him “a lot of the campaigns you showed are good but safe, what is P&G doing to compete with the caliber of viral sites like favorite Philips’ ShaveEverywhere site?” His response was that P&G has taken risks before with viral sites targeted in Europe, but plays it safe in the U.S.

After reviewing the site, MenwithCramps.com is now among my Top 5 favorite viral sites for 2006. To see the entire creative review, go to http://www.imediaconnection.com/content/13011.asp

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Normally, I don’t mention anything in one of our press releases, but this was a recap to 2006 and I’m feeling a bit philosophical from a business perspective. If things go well for us this year (’07), we will grow smart and build employee evangelists and customer evangelists. Halleluiah! (I’m not religious, but I couldn’t avoid it with all the evangelist talk). There’s a lot more to it then that, but let’s start the discussion there. I hope to gain a lot of insight from other creative agency owners in an Agency Owner Roundtable (among Portland agency owners) discussion that begins tonight and hopefully will continue to happen every couple months.

Our Press Release:
eROI Delivers Strong Finish to 2006 with 61% Revenue Growth; Adds Over 150 New Clients and Expands Management Team

PORTLAND, Ore. (January 22, 2007) eROI, Inc., a full-service e-marketing company, today announced that the company continued its pattern of profitability, recording its fourth consecutive profitable year as a 4-year old company. In 2006, the company grew their revenue 61%, making 2006 their strongest year. Last year, the company brought on over 150 new clients, including The Ohio State University’s Fisher College of Business, Montinore Vineyards, Annie’s Natural Foods and Digimarc Corporation. Furthermore, eROI grew to 32 team members and expanded its management team through well-deserved promotions.

eROI’s positive growth continues partly because of its consistent high quality of service and distinctive creative approach to online marketing. Additionally, the strong momentum is fueled by an increase in the demand for email marketing, e-commerce functionality, and social media tools and platforms. New and current clients such as retailer Dunderdon, gamer Konami and foodie Kettle Foods are realizing the value of direct consumer feedback that social media tools provide. “We’ve helped implement some very successful online viral marketing campaigns for clients by using customized versions of available social media tools. Social media allows organizations to build online communities of loyal brand evangelists,” said Maureen Pimley, recently promoted Vice President of Client Services. “These tools are key to tapping into a much larger audience of interested prospective customers.”

See the Full Press Release on our site >>

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If you are in the Marketing or Advertising industry, you really don’t want to miss this event. Register today >>

OgilvyInteractive Partners Paul Beck and Jeanniey Mullen, based in New York, discuss how Ogilvy got into the interactive online creative business. Paul and Jeanniey will share their experiences at Ogilvy as well as smaller agencies and technology companies that they led. They will provide a framework of how Ogilvy is structured and all of the different marketing channels where Ogilvy helps its clients. Paul and Jeanniey are dynamic and engaging speakers who speak often around the country on the newest trends in Interactive Marketing.

When: January 19, 2007 at 11:30 AM
Where: Kell’s Irish Pub. 112 SW Second Ave. Portland, OR 97204
Cost: PAF Members: $30.00, Non-Members: $45.00