eROI Days Email Agency

Normally, I don’t mention anything in one of our press releases, but this was a recap to 2006 and I’m feeling a bit philosophical from a business perspective. If things go well for us this year (‘07), we will grow smart and build employee evangelists and customer evangelists. Halleluiah! (I’m not religious, but I couldn’t avoid it with all the evangelist talk). There’s a lot more to it then that, but let’s start the discussion there. I hope to gain a lot of insight from other creative agency owners in an Agency Owner Roundtable (among Portland agency owners) discussion that begins tonight and hopefully will continue to happen every couple months.

Our Press Release:
eROI Delivers Strong Finish to 2006 with 61% Revenue Growth; Adds Over 150 New Clients and Expands Management Team

PORTLAND, Ore. (January 22, 2007) eROI, Inc., a full-service e-marketing company, today announced that the company continued its pattern of profitability, recording its fourth consecutive profitable year as a 4-year old company. In 2006, the company grew their revenue 61%, making 2006 their strongest year. Last year, the company brought on over 150 new clients, including The Ohio State University’s Fisher College of Business, Montinore Vineyards, Annie’s Natural Foods and Digimarc Corporation. Furthermore, eROI grew to 32 team members and expanded its management team through well-deserved promotions.

eROI’s positive growth continues partly because of its consistent high quality of service and distinctive creative approach to online marketing. Additionally, the strong momentum is fueled by an increase in the demand for email marketing, e-commerce functionality, and social media tools and platforms. New and current clients such as retailer Dunderdon, gamer Konami and foodie Kettle Foods are realizing the value of direct consumer feedback that social media tools provide. “We’ve helped implement some very successful online viral marketing campaigns for clients by using customized versions of available social media tools. Social media allows organizations to build online communities of loyal brand evangelists,” said Maureen Pimley, recently promoted Vice President of Client Services. “These tools are key to tapping into a much larger audience of interested prospective customers.”

See the Full Press Release on our site >>

In order to maintain and further improve its exemplary level of customer service, eROI expanded its team by adding Meggan Shadel as Production Artist, Ryan Vogel as System Administrator and Charles Voloshin as an Account Manager. Additionally, the company promoted Maureen Pimley to Vice President of Client Services (formerly a Director of Client Services), George Huff to Emerging Technology Manager (formerly a Production Artist), Sydney Dixon to Senior Account Executive (formerly an Account Executive) and AJ Mounsey – Copywriter (formerly an Account Executive). Joining the eROI Executive Team will be Sam White as Associate Creative Director (formerly Design Manager) and Julie McCreery joins the eROI Executive Team as Production Manager.

Additional eROI 2006 business highlights include the launch of its next-generation emailROI product providing customers with superior software usability and navigation and improved speed and efficiency. eROI also formed a strategic alliance with e-mail performance management expert, Return Path to provide advanced email content rendering and enhanced deliverability reporting for clients.

“eROI grew at an impressive pace during 2006 and we are very proud of the team’s hard work and accomplishments,” said Ryan Buchanan, CEO of eROI. “We continue to deliver valuable new products and services to our customers through our partnerships and investments in our business. Our strong performance results from our incredible team, clear focus on increasing the quality of our service and truly understanding the needs of our clients.”

About eROI
eROI, Inc. helps its clients generate and capture qualified leads online through email marketing, e-commerce, search engine marketing, and Web site development. eROI’s unique approach transforms clients’ Web sites into effective vehicles for capturing leads. The company’s email campaign management services include planning, email design and email list management and their award-winning technology platform enables clients to build, send and track HTML emails. Clients include Hewlett-Packard, InFocus, Kettle Foods, Konami, Learning.com, Microsoft, NW Natural, OHSU, PGE, Planar, Papa Murphy’s Pizza, Providence Health Plan, Red Bull, Salomon and SEGA. For more information, please visit our Web site at www.eroi.com.