eROI Days Email Agency

Panelists:
Jason McDonnell, Doritos
Chris Miller, Taco Bell
Todd Riley, GM Planworks
Ajuy Kaul, Lenovo
Chuck Sullivan, Oganic
Rex Briggs, Marketing Evolution

With so much noise of all of these brands coming online, its getting harder and harder to have a lasting brand impression online. Conversely, AdAge reported that branded search is far more prevalent than unbranded keywords which proves that consumers want to go to a trusted source and manage their expectations with getting to a website that they already know a little something about beforehand.

Examples of great online consumer experiences around strong brands:
MyCadillacStory.com
PatriotAdventure.com
BestBuy.com
http://fftf.Doritos.com/

Consumers are going online more than ever, but consumers still rely on magazines, TV, and traditional media for true brand connections. Their is huge opportunity for online branded experiences, but it is much more complex than traditional channels.