eROI Days Email Agency

OMMA West ’07 – Day 1 Re-cap

Overall theme of the event: “High Anxiety”

Topics covered were:
1) Top 10 Online Marketing Buzzwords you need to eliminate
2) Arianna Huffington, founder of The Huffington Post, talks about the power of the Blogosphere as well as consumers need + longing for authenticity, transparency, and like-minded values to the media and brands they consume.
3) Shelly Palmer, Media 3.0 host, coins the next big realization – Context (not Content) is King
4) The new new thing in Social Networks
5) Case studies of HOT trend: User-Generated Video integration into websites – for Media, Big Consumer Brands, and smaller brands
6) Email Liars Club – featuring AcquireWeb, Ogilvy, AvenueA / Razorfish, and eROI

Details to follow in upcoming blog posts…