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Wieden+Kennedy, one of the hottest independent agencies in the world known for its memorable and creative advertising campaigns for Nike, launched its new site: www.wk.com.

Why is this newsworthy? Wieden has waited and waited and waited to get into the online marketing world, while its competitors like Crispin Porter (think online campaigns like Subservient Chicken) and Ogilvy (think Dove’s original “Campaign for Real Beauty” site and online video) have been in the online world for years. While wk.com isn’t exactly the most user-friendly website, it is certainly a huge leap forward into the social tagging feel of the Web 2.0 world and the site hosts a ridiculous amount of campaign content over Wieden’s 25 year history. Very impressive.