Seth Godin is Right: Small is the New Big
Jul 02 2007
If you haven’t read any of Seth Godin’s books or his blog, you probably aren’t in the eMarketing, online marketing, interactive marketing, viral marketing or just plain old marketing world. He’s phenomenal, he’s candid, and the insight you learn from each of his books and blog posts is power-packed with solid, proven ways to improve your marketing and steadily grow your company by doing lots of little things remarkably well.
I just finished his book “Small is the New Big” which is a compilation of hundreds of his blog posts over the past 4 years. On a local level, I find that I learn from some small, entrepreneurial companies that specialize in a certain niche and share their learning with the world through their blog and with me at lunch or happy hour. Stephen Landau with Substance is one of those people. He and his business partner David have one of the best blogs I’ve seen on Flash and user experiences. Their idealism in truly changing the world is infectious and they are already making a difference. Check out their blog >>
Another blog that provides some creative inspiration as one of the smallest of the “big guys” (although they are the largest independent advertising agency in the country) is Wieden + Kennedy’s Portland blog and their London blog. Both of these blogs are either inspiring or so insanely obscure that it’s pretty funny.




I am excited to join a great panel for an upcoming Software Association of Oregon event called 



July 2nd, 2007 at 9:37 am
Ryan:
Thanks for the call out! To be considered in the same post with W+K is very kind of you.
And as you know, we’re always learning from some of the people who have been around for a while… like yourself. Thanks for all the lunch-time conversations.
- s.