2008 eROI Online Marketing Prediction #5: Unified Messaging
Jan 05 2008
Publishing content to a website, blog, and email campaign will be integrated in many ESP (Email Service Providers), RSS (Real Simple Syndication), and CMS (Content Management System) platforms. Clients want one place to login to manage the layout, text, images, and tracking of their email campaigns, web content and analytics, and blog content and analytics. Marketers will begin to demand that a blog post is published to the blog, a different website, and an article within the e-newsletter – by clicking a single button. Behold the power of the “one-to-many” relationship in this form of unified messaging.
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