Comments on: 2008 eROI Online Marketing Prediction #2: Collaboration Software http://eroidays.com/2008/01/06/2008-eroi-online-marketing-prediction-2-collaboration-software/ Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive Mon, 17 Jan 2011 15:13:44 +0000 hourly 1 http://wordpress.org/?v=abc By: David Hersh http://eroidays.com/2008/01/06/2008-eroi-online-marketing-prediction-2-collaboration-software/comment-page-1/#comment-220 David Hersh Tue, 15 Jan 2008 15:48:21 +0000 http://eroidays.mu.eroi.com/2008/01/06/2008-eroi-online-marketing-prediction-2-collaboration-software/#comment-220 Thanks for the shout-out, Ryan. I know a lot of the leaders from the social networking companies and moving into professional / enterprise collaboration is pretty far away from their current plans. It will take everything they have to stay competitive with consumers who have the ability to switch in a matter of minutes. That said, the data they have is very important and useful, thus the initiatives like dataportability. Companies will want their systems to be able to read and interpret the data from LinkedIn, FB, etc. Also, the models they are using help lay the framework for the future of business collaboration. Great stuff. Keep it up. Dave Hersh CEO, Jive Software Thanks for the shout-out, Ryan. I know a lot of the leaders from the social networking companies and moving into professional / enterprise collaboration is pretty far away from their current plans. It will take everything they have to stay competitive with consumers who have the ability to switch in a matter of minutes.

That said, the data they have is very important and useful, thus the initiatives like dataportability. Companies will want their systems to be able to read and interpret the data from LinkedIn, FB, etc. Also, the models they are using help lay the framework for the future of business collaboration.

Great stuff. Keep it up.

Dave Hersh
CEO, Jive Software

]]> By: Paul http://eroidays.com/2008/01/06/2008-eroi-online-marketing-prediction-2-collaboration-software/comment-page-1/#comment-219 Paul Wed, 09 Jan 2008 18:02:02 +0000 http://eroidays.mu.eroi.com/2008/01/06/2008-eroi-online-marketing-prediction-2-collaboration-software/#comment-219 Ryan, great points with prediction #2. One important aspect of integrating all these communication tools (email, IM, blogs, wiki documents, discussions/forums) is to leverage the strengths of each medium: private (silo-ed) vs. open data, one-way broadcasts vs. two-way conversations, threaded discussions vs. evolving documents, etc. Each channel offers a unique way of engaging the intended audience for collaboration, some more effectively than others. Having each channel available in your communication arsenal lets you use the channel that best fits your goals, as opposed to being boxed in to one medium (e.g. trying to use email for document collaboration). As users learn the different values of each medium, both individuals and the social network in which they are collaborating (in this case, the enterprise) will realize a higher value and greater level of productivity. Ryan, great points with prediction #2. One important aspect of integrating all these communication tools (email, IM, blogs, wiki documents, discussions/forums) is to leverage the strengths of each medium: private (silo-ed) vs. open data, one-way broadcasts vs. two-way conversations, threaded discussions vs. evolving documents, etc. Each channel offers a unique way of engaging the intended audience for collaboration, some more effectively than others. Having each channel available in your communication arsenal lets you use the channel that best fits your goals, as opposed to being boxed in to one medium (e.g. trying to use email for document collaboration). As users learn the different values of each medium, both individuals and the social network in which they are collaborating (in this case, the enterprise) will realize a higher value and greater level of productivity.

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