2008 eROI Online Marketing Prediction #3: Mobile
Jan 06 2008
Email Service Providers (ESPs) will specialize in optimizing the content rendering on mobile devices. You’ve received email newsletters on your Blackberry that have image links and website links that are 4-5 lines long per link. It’s a usability nightmare to attempt to read a long newsletter with a complex layout. The Email Experience Council ran a poll in May’07 where they found that 61% online marketers thought email should be optimized for mobile devices, yet less than 5% of ESPs offered it. ESPs will adapt and fill this customer need in ’08.
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