EnglishBaby! Proves Engaging Email Content is King
Feb 14 2008
I got this email yesterday from a company called EnglishBaby! that ‘teaches’ conversational English (via the slang of professional atheletes and Hollywood stars) to an online community of nearly a million people all over the world. The email was perfect - it had one clear call to action, a great concept of a videographer following two EnglishBaby! members that met online on EnglishBaby! and got married. Better yet, it was ultra relevant as it was sent to me the day before Valentine’s Day. Crap - I almost forgot - I need to buy my wife roses and maybe a cool orchid before I get home from work today.
“To celebrate this day of love, we traveled to Istanbul for the wedding of two English, baby! members who met while learning English on the site. We hope you like the video!
Forward this message to your friends to wish them a happy Valentine’s Day!”
Check out the video - it’s awesome:
The trailer: http://www.englishbaby.com/lessons/istanbul
The main video: http://www.englishbaby.com/lessons/istanbul2
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