I’m a Twitter Virgin
Mar 17 2008
One trend of online marketing and the tech world as a whole is that there is an acceleration of distraction and Attention Deficit Disorder (ADD). And, I’m sitting next to the King of ADD, Dylan Boyd. We are listening to the first keynote at MediaPost’s OMMA show in Hollywood, but Dylan has been showing me how Twitter works and it’s quite addictive. Yes, it’s unusual (from my Twitter Virgin perspective) that respected CEO of ReturnPath just Twittered details of the birth of his child and it’s also weird to learn when some of my business associates have a bowel movement.
But, there are some newsworthy uses of Twitter, as the ADD King showed me. The Oregonian is feeding its news into Twitter, Tri-Met has its traffic updates posted real-time to Twitter.
Lessons learned from a guy who started an email marketing company – many people WANT to communicate all the time – don’t fight this human need / addiction – fuel it. Why not?
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Here it is, your March Email Marketing Calendar.
March 19th, 2008 at 8:08 pm
A well-written post. Agree with you. I didn’t know that attention deficit disorder can be cured untill i came across http://www.attention-deficit-disorder.net. It took me quite some time, but I’ve finally overcomed it.