eROI Days Email Agency

I spent the last week preparing for a speech (to 100 marketers) at Innotech on “Bringing Sexy Back to Email Marketing“, and I must admit that I got pretty philosophical about the email marketing industry and the real definition of what sexy means to me and to marketers.

Download the Full PDF presentation of “Bringing Sexy Back to Email” here>>. It’s the second downloadable document on that page. Tell me what you think.

The genesis of the idea for this speech came from attending a panel on email marketing at MediaPost’s OMMA Hollywood show last month. At that panel, the nation’s top email experts, who I have a ton of respect for, all had a similar response to the question, “what’s exciting coming up in the near future for email marketing?” After a few chuckles and shrugs that it’s the same old same old in the email world, these top email software and agency experts’ answers included “email is a workhorse” and it “is the plumbing of the internet.” To paraphrase the response, email has the highest ROI of any online marketing medium, but it’s ultimately boring in its implementation.

ARE YOU KIDDING ME? Where is the passion? Where is the sex appeal? Email has been around for a long time, but don’t tell me it’s boring. Email is dead sexy, but first let’s explore who is sexy to you? Before you look at the images below, think about who you find sexy and why are they sexy? Great looking. Hot body. Amazing voice. Atheletic. Bad girl or Bad boy personality. Something luring you in?

Ignore these pics below, and tell me WHO IS SEXY to you?

What does this have to do with Email?

Email is Dead Sexy and here’s why:
–Email is the Killer App – only true push medium
–More brand touchpoints than any other medium
–Highest ROI – Email Works
–Core of Building Online Community
–Successful Email Trigger Campaign – Fosters 2-way dialogue

Don’t forget to download the Full PDF presentation of “Bringing Sexy Back to Email” here>>.