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RmbrME touts the Greening of the world by eliminating business cards. You gotta be kidding me? Of all the opportunity in the world to save billions of trees and reduce the carbon footprint, I wouldn’t start with business cards.

Regardless, let’s talk about the joy you get when you see a really clever business card. That brand experience, when hand-delivered, can be so powerful and positive, why would I want to eliminate that experience. Business cards are an extension of your company’s brand, but more importantly, your personal brand and a pride in both team and individuality. The good business cards I get make me laugh or spark a conversation. There’s a reason that business cards have been around for centuries and it’d be a shame for every technology entrepreneur to continually think that their technology will replace some age-old medium completely. It almost never does. We need to be comfortable with many mediums living side by side in a complementary fashion.

Alright, I’m done with my rant. Now you can read the full article on Sustainable Life Media >>

RmbrME’s Gabe Zichermann: “Ditch the Business Cards”

SLM: So how does RmbrME work?

Gabe: RmbrME is a pretty straightforward service. Sign up for an account and link it to whichever social networking sites you use – LinkedIn, Facebook, etc. (RmbrME supports all of them). When you meet someone you’d like to exchange information with, you simply text “rmbrme” with the phone number or email address of the person you’d like to contact. That person then receives an instant invitation from which they can connect with you on any social networking site that they choose and also access your contact information.

The service grew out of a simple frustration that I had with the tremendous waste associated with paper business cards. I looked at the business card and thought, “Wow, this really serves an incredibly brief purpose. I just take it back to my office and copy down the information into my computer.” People go to conferences and come back with piles of business cards that eventually end up in the trash.

RmbrME was born out of the desire to eliminate that paper waste, making the connection seamless, and also making the experience much more real-time than it is today.

Read the full article here >>