What’s the Point?
Aug 06 2008
Ok, so I thought for some reason that Ryan was going to be back by now, but looks like he’s gone until next Monday. You know what that means – more Mitchell-branded eROI Days blog posts! Don’t worry Ryan, I’ll keep the electro-breaks music in my headphones and off of your blog.
I hope that after that first Mad Men post some of you readers out there were intrigued enough to check the show out. (Sundays @ 10pm on AMC).
The main plot of the second episode: An American Airlines plane crashes, and now they looking to salvage more than their aircraft from Jamaica Bay, they need to salvage their image. That means a new agency. SC Accounts Director Herman “Duck” Phillips wants to drop current client, mid-sized Mohawk Airlines, to better position themselves for a pitch to American. Creative Director Don Draper disagrees, saying they should stick with Mohawk.

SC Accounts Director Herman “Duck” Phillips drops the hammer on Mohawk Airlines
SC owner Roger Sterling orders Don to find “a quiet place, but public” to notify Henry Wofford at Mohawk that the agency is dropping the account. When Don asks what kind of company Sterling Cooper is going to be, Roger comes back with, “The kind where everyone has a summer house?”

Sterling Cooper AE Pete Campbell (with wife Trudy) lost his father in the AA plane crash, but is accompanying Duck Phillips to the pitch. Strategy during crisis?
So, eROI Days readers, I pose the question to you:
Are you creating success for your small- to mid-sized clients in order to reel in the big fish? Or are you creating success for your small- to mid-sized clients in order to make them the big fish? Are BOTH options viable while avoiding a conflict of interest?
Oh yeah, and Joan is still hot so we’ll need a pic of her…





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