Obama Email Intelligence: Email, Intelligence
Aug 25 2008
My respected co-worker, email expert, and The Email Wars star blogger, Dylan Boyd, has made some excellent points about the Obama camp’s blown opportunity in VP Candidate Joe Biden’s email outreach with the subject line “Hello” in today’s blog post: http://theemailwars.com/2008/08/25/errr-hello-top-subject-line-ever/. However, I challenge Dylan to tell me that he is truly “jaded” by the pure effectiveness of the Obama email program.
I’d love to get Dylan’s response to Michele Obama’s email this evening with the subject line “Behind the scenes in Denver”. The content of the email hit the mark – it was real, genuine, her voice, intelligent. The timing perfect: she delivered a kick ass speech at the Democratic National Convention just 3 hours after her email hit my inbox. The call to action was compelling, obvious, focused, and had intrigue and mystery built into it. I want to see what’s going on behind the scenes in this historic presidential race. Don’t you?
So, before you all get jaded from one mis-step out of 207 emails, get inspired by the good stuff. To me, the Obama campaign displays Email Intelligence. And, unlike his opponent, he can actually use the medium. Tell me what you think in your comments on this post. Subscribe to this Blog in the upper right.
If you want to check out the content of Michelle’s email, read more here >>Michelle Obama’s personalized email:
Ryan –
My mom, the girls, and I left home in Chicago and got to Denver yesterday. What a beautiful city!
The convention started this morning, and everyone here is getting ready for the big week.
All the work you’ve done is at the heart of what’s happening here, and our team filmed a short video to give you a look behind the scenes at the convention center.
Take a minute to check out the video and share it with your friends:
This week, folks from across the country will get to know Barack and our family a little better. Tonight I’m giving a speech at the convention, and I’m planning to share a few stories about the Barack I know — the husband, the father, and the man who shares my dreams for our girls, for this country, and for our future.
Before my speech, we’re also going to show a video introducing our family to families across the country. Make sure to turn on your TV at 10:30 p.m. EDT (8:30 p.m. MDT) to see it, or you can watch it at www.BarackObama.com.
This is such an important moment, and I hope you’ll join me by tuning into the convention tonight and all week long.
Thanks,
Michelle
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August 25th, 2008 at 9:20 pm
So do you want me to dig through the 208 emails i have now from the campaign, as I have saved all of them and address this? I opted into ALL the candidates emails over a year ago and have been watching them all. Obama has been doing the best job out of all of them, but this weekend I was disappointed. Not jaded, but challenging them to do better. Obama called for a national CTO on his site and challenges us to all be better, to Hope, to Change, etc.
So in light of this, when this is all over and if he wins, will he continue to email the national and be a forward facing president? Or is all of this just to win the office? My hopes are that he continues the dialogue, uses the systems he has set up and becomes a president that listens, makes changes, accepts failure and drives change.
As you know me, I always talk about failure as without failure we cannot learn how to be better. So if someone fails, I expect them to learn from failure and strive to not repeat it. We have lived for a while with someone that does not recognize failure and when it is called out, they dodge, evade and keep repeating. It is the typical “Shampoo Effect” of the world and we all deserve to be better, grow stronger and drive our great country forward to where we all, collectively, want it to be.
Is this not how you feel? Or is this a war of politics that is not a real war, but one of ideas and stumping? I want change. I want better. And most importantly I want learning from past mistakes and failures.
August 25th, 2008 at 9:37 pm
Ah Dylan – the fiery Irish wonder. Great points above. I don’t have all of the answers as to Obama’s broad messages of Hope and Change, but he’s backing them up w/ specifics finally.
As for your point on learning from past failures and doing better next time, you are making my point for me. Maybe the Obama campaign read your blog post in the past 12 hours and implemented positive change from the poor performance of their Senator Joe Biden email? Who knows – maybe they are THAT GOOD.
August 29th, 2008 at 12:34 pm
I’ve been receiving a bunch of emails from the Obama camp and I’ve been impressed. I agree with Dylan -if he wins -it would be interesting to see if he continues to email us.
I liked the informal nature of Michele Obama’s email/video.
One email noted I was a graphic designer, and asked me to join others designing an Obama t-shirt…
I got one from Joe Biden…subject line “Right after the speech”…asking for a donation…bit short though.
September 10th, 2008 at 9:39 am
TRUE NATIONAL CHANGE THAT PROMOTES RACIAL HARMONY can be made by integrating the MASONIC ORDER with the enactment of Executive Order/s that forbids membersip in any secret segregated society/organization while being employed in the EXECUTIVE BRANCH of the United States Government.
September 10th, 2008 at 10:21 am
I’ve been getting emails from both camps the past few weeks, but need to take more time to actually read them. I think part of why I put off reading these emails from Obama and McCain are largely due to the fact that these emails are basically boring to look at.
The emails I received are primarily text based messages. I know the message is important, and the deliverability is optimized with a text-majority campaign, but it is still boring to look at.
And, I’m sick of being called “Dear Friend” in these messages. My name is “Jae”, LOL.