eROI Days Email Agency

Email is a direct marketing medium, and I appreciate this directness.  I advise clients to be direct with a clear call to action.  But everyday and sometimes 3 times a day can be too much.  Yes, I am talking about an email program that I have praised and defended – Barack Obama’s email marketing program.  McCain doesn’t know how to use email, and last week, Barack was using email far too much.

The following email was the twelth I received for the week yesterday and I just want to tell the Obama posse (Barack, Michelle, Joe, and the local Barack campaign manager) to stop asking me for money in at least one of these uber-frequent emails.  A recent email example with subject line “Deadline: Tomorrow”:

 Ryan –Over the last week this race has been transformed.Barack named Joe Biden as his running mate, and they accepted the Democratic nomination at our historic open convention in Denver.Our team is complete, and our movement is growing rapidly. But now we are facing our first major challenge together.

The August financial reporting deadline is tomorrow at midnight, and we have an opportunity to show that a campaign funded by ordinary people can go toe-to-toe with the Washington lobbyists and special interests lined up behind John McCain and the Republican Party.

Make a donation of $50 or more before midnight tomorrow, and you’ll receive a first edition Obama-Biden supporter kit.

Or you can make a donation of $30 or more and receive an Obama-Biden T-shirt:

https://donate.barackobama.com/08shirt

Thanks,

Obama for America

P.S. — The deadline is midnight Sunday, August 31st. Make your online donation now:

https://donate.barackobama.com/08collection