eROI Days Email Agency

PAUL BENNET, IDEO (600 people)

Panasonic & fly a plane on AA batteries
One woman’s comment: Even of if I was the biggest Panasonic competitor, I’d want that plane to fly

Doing good begets doing Good.

Patient Experience – fully get into shoes of customer

1) Happy People unabashedly doing Happy Things
Teamuriggly-putting smiles on people’s faces, no consequences

2) Zappos core values, twitter, zappos.com (After two weeks, offer $2,000 to quit)

Best Buy- like TiVo for your work. Employees are being given permission to be people

1) You need to create a culture of contribution

2) Forget symphonies. Enable jazz= improvise + create your own melody

3) There is no B2B or B2C. Become P2P (person to person); small allows you to behave like human beings.

Going off script and doing something HUMAN
– Start obsessing about ROC (Return on Customers)
– Welcome to the Zappos Experience
– Change one part of your language. Track it “re-schedule appointments” to “broken promises” – 10% down to 3%

Community, Family, Team, Collaboration (NOT Staff, Policy, Training)

Bhutan created the Gross National Happiness Index - super important