Study Shows 26% Men Prefer Surfing Web to Sex

Oct 14 2008

Ok - so the Break Media study spins it another way, but c’mon guys, who are the 26% of you how would rather interact with a computer than your partner?  Here’s the study published by MarketingVox:

Men Prefer ‘Net to TV, but Sex Trumps Both

Here’s to you, Mrs. Robinson. More than two-thirds of men age 18-34 say they cannot live without the internet vs. television, but 74% would rather have sex than surf the web, according to (pdf) a study from Break Media, conducted by Hall and Partners, MarketingCharts reports.

The study, which was designed to determine what men (age 18-34) are doing online and how they respond to internet advertising, found that this demographic - which views itself as responsible and conformist overall - spends close to 22 hours on the internet per week, goes online for entertainment, and prefers to spend time on the internet rather than TV.

To read the full MarketingVox article, click here >>

Published in Blog Resources, Email Studies, General, Marketing Studies on Tuesday, October 14th, 2008    

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