eROI Days Email Agency

What a difference a good email makes to motivate, inspire, and deliver a strong message.  Christine Baker (Twitter handle: @cbakes) creates a different yoga email for reminding all of us at eROI that we have yoga practice the following morning.

I’d like to talk about all the things she does right in the email above:

• The preheader “Yoga Friday at 7:45am” reminds me of when it is when I read this email on my Blackberry or in the top area of the preview pane of my email client (even when images are turned off).
• Also in the preheader is “View as webpage >>” which allows me to see the full extent of this graphic-rich email if I’m getting a text view of it on my Blackberry or Gmail or Outlook.
• Solid, consistent branding
• Relevant messaging and imagery (Obama had just won days before and Christine knows her audience well enough to know most of us in the company are big fans)
• Clean email design template
• Tight, functional footer using a lot of email best practices and compliance: Unsubscribe, Update Profile, Send to Friend, and mailing address.