Red Hot eROI Report Released: How Students Communicate Online
Dec 10 2008
At eROI, we launch a quarterly email marketing study on things that make you scratch your head and do a bit of a double-take. Conventional wisdom says that EMAIL IS DEAD among high schoolers and college students. So, we decided to test that hypothesis, and this report has some fascinating discoveries.
Our latest survey uncovers exactly how high school students, college students, and recent college graduates communicate online. 283 high school and college students participated in the study and 29 states were represented.
These survey results reveal eye-opening trends and preferences of this demographic in how it communicates digitally. We also get valuable insight into the effectiveness of marketing messages received through email, and discover areas of opportunity for marketers to connect with this in-demand group.
Students can be an elusive demographic for marketers. From this study, you will learn about a lot of new trends and valuable information about students. You will also learn specific data on which marketing channels will carry and present your message most effectively.
CHECK OUT OUR REPORT ON STUDENT USE OF EMAIL AND SOCIAL NETWORKING TOOLS >>







