eROI Days Email Agency

Like most of you, I got dozens of corporate “Happy Holidays” emails. Most had great intent behind them (donating to good causes instead of sending a paper card or gift), but these email campaigns lacked creativity and fell flat in their execution.  GoDaddy’s holiday email and flash landing page was so tame and off-brand from the edgy stance they’ve taken with their Super Bowl ads.  Some of our vendors sent me holiday emails that were strong sales pitches – not appropriate for a time of reflection and authenticity.  Most other emails had generic subject lines like “Happy Holidays from x” and generic email design with low or generic results to their campaigns.  I liked 2 holiday emails (beyond our own holiday email) – the first was from Michelle Obama – the main thing I liked was that the Obama campaign FINALLY didn’t ask me for money for themselves – they did ask me to donate to my local food bank.

The second holiday email campaign (see above for email design) had such compelling and humorous, original content on its landing page that it made up for a slightly expected subject line and simple email design and copywriting.  Basically, this email from Sandstrom Partners was incredibly effective at getting me to click on the main call to action and even better at getting me to laugh as I completely connected with the agency gift conundrum.  See if you think their video landing page is funny too >>