2009 eROI Online Marketing Predictions #3, #4
Dec 29 2008
4. Social TV on your computer will become more popular than Regular TV among core online users.
One example of this is a partnership between two startups - SplashCast Media and Hulu.com. The two companies are innovating and creating a whole new experience of Social TV for re-runs of my favorite shows - 30 Rock, The Office, and others shown below. Tech entrepreneurs have been espousing the advent of Interactive TV for 15 years, but Social TV is so much cooler - it feels like hundreds of your friends are watching the same TV show at the same time, commenting on it, IMing, and doing so in text, voice, or video comments.
3. Advanced site search is becoming so natural and intuitive – marketers will prioritize this as an easy implementation with huge ROI for their site.
Search applies to more than just Google. In the business world, we want to be as productive as humanly possible and find a needle in a haystack within milliseconds - this is becoming possible within your own website or web applications with intuitive site search.








