Archive for December, 2008

Exclusive: CBSSports.com Fantasy Sports Email Design Case Study

Tuesday, December 9th, 2008

Email Design Drives Results for CBSSports.com Fantasy Sports

Does email design really matter? Is it just “fluff,” or does it truly drive results?

At eROI, we just let our Resource Center subscribers know about this exclusive email marketing case study. See how a fresh, targeted, and on-brand email design by eROI’s award-winning creative team took the CBSSports.com Fantasy Sports emails to the next level.

Please comment below to let us know your thoughts on Email Design. Give us your take Before & After you read the case study.  Thx.

I Miss You, eROI Days Readers

Monday, December 8th, 2008

It’s been a long, insanely busy week and I’ve neglected you, eROI Days blog readers.  I know, it’s horrible.  The guilt is eating me up inside.  The worst part of it all is that I’ve saved 5 great blog posts to write about last week and some of them are dated now, but you’ll just have to bear with me.

That’s really all I wanted to say in this blog post.  Maybe one more thing – I’ve been super impressed with the eROI Fresh Interactive Design and Development blog posts leading up to Christmas with their “12 Days of Fresh” posts:

12 Wicked User Interfaces >>
11 Top Twitter Tools >>
10 Social Networking Crimes >>

Optimism December Optimism

Monday, December 1st, 2008

Many many cocktail conversations with friends this 4-day holiday weekend and the general tone of them was very upbeat, while still being quite realistic.  My favorite conversation was when a neighborhood friend and I were talking about how fear breeds fear and the media, the blogosphere, and everyone’s psyche is consumed by fear.  Towards the end of the conversation, we completed the following phrase after a long pause with the same exact word “fear is so………..Bush.”  This blog post isn’t intended to be negative or political.  In fact, it’s quite the opposite.

I’m experimenting here, but I’m deeming December as the month of optimism.  Many will call it naive. Others may say it is a pipe dream. But, I think that it will produce positive results, reduce stress + anxiety, and make it a far better month all around.  It’s not going to be easy to take this stance – the stock market rose 17% over the past 5 business days, and media is refusing to write about anything that doesn’t focus on “disaster”, “crisis”, or “depression.”  F*** it – I’m going with optimism – join me – it’s the good side of life.

BTW – today is Haiku Monday, so write about some December optimistic memories, experiences, or themes.

I believe, believe
in optimism optimism
Life is better that way