eROI Days Email Agency

After the last week of blog posts looking forward into 2009, I thought it would be relevant for the first blog post of 2009 to be about the Best of ‘08. The key to email marketing is personalization and ultra-relevance. This email was to my parents, sisters, and brother-in-laws about a funny video on Saturday Night Live called “Jizz in My Pants.” My Mom’s response was so funny I had to forward it to all eROI employees. If you know my Mom, it’s even funnier.

—–Original Message—–
From: Ryan Buchanan
Sent: Friday, December 19, 2008 1:53 PM
To: Ryan’s family
Subject: Very funny, popular SNL video

Saturday Night Live at its finest - http://www.youtube.com/watch?v=4pXfHLUlZf4.

This is one of the most passed around video in the past couple weeks.

Cheers,
Ryan

—————————-
The video is below:

And my Mom’s response…

________________________________________
From: Mom
Sent: Friday, December 19, 2008 4:04 PM
Subject: RE: Very funny, popular SNL video

Ryan, Honey, that’s a very nice song, nice catchy tune but can you please explan what it means to - J-I-Z-Z in your pants!

The girls are very attractive but the guys look like a bunch of GoofBalls! Why do women have to go for such Goof Balls??

Your mother wants to understand,
S