eROI Days Email Agency

I just got eMarketer’s daily email showing a study by Epsilon where email delivery rates are steady, open rates have dropped a little over time (which makes sense as many default email environments like Outlook 2007 and Gmail have images turned off), and click-through rates are slightly down probably due to some fatigue from email recipients where the expectations have raised for better call to action and compelling email content to lure email recipients to the landing page.  Good article below.

E-Mail Performance Steady
Consumers are still reading marketing e-mails, and still clicking on them. That steady performance is driving an equally steady rise in e-mail ad spending. Full Article