Kathy Sierra: Breakthrough Innovation
Mar 26 2009
Got some great ideas from the Breakthrough Innovation talk at SXSW. Instead of looking at incremental changes and feature bloat, look at game-changers (e.g. Wii, iPhone) by focusing on one thing you do really well – so well that you’d put it as the word or phrase on your super hero outfit. A phrase that does NOT work would be something like “Increased Productivity.” A lot of her points reinforced what I recently read in the book “Made to Stick” by Dan and Chip Heath. If you are in a product development cycle like we are here at eROI, this session was uber-relevant. Check out the video and my tweets below.
My tweets—-
#sxsw session on making breakthroughs – we often get into an arms race w/ competitors and hit a brick wall
breakthroughs with ideas or performance – Kathy Sierra seems like she’s gonna be a rockin speaker #sxsw
you need to help people kick ass to breakthrough the competition
flight vs. invisibility – 2/3 of 2,000 person audience chose flight as their main superpower, 1/3 chose invisibility, how ’bout you?
Would you put your product feature on an action figure like a superpower?
Superset game. Example with arrington and o’reilly. Take om the bigger thing than immediate large competitor like google in search
What would it be like if you didn’t know how to do something and didn’t know limitations
Gamers with goal of shipping game in asx hours start to finish
Less camp, more jam. Less talk, more doing and making the actual product
Focus entirely on what it takes to make your employees better at what they do
What movie are your users in?
If you want incremental improvements, ask your users. -f you want breakthrough, ignore everybody
Breakthru: ask other people,s users
Be brave. Fantastic idea gets screwed by the ease of use police
Re-examine the half-made or dead products
What did gary do? Wine guy – video
Gary: huge self-esteem issue of wine foe americans. Talk about it in a totally different way
Don’t mistake narrow for shallow. example: lolcats
Spotting misused quotations – an entire blog on this
Be amazed. Celebrate innovation. Its amazing.
Book outliers says it takes 10,000 hours to be amazingly good. How can we take shortcuts to greatness of innovation
Deliberate practice to get to kicking ass in less than 1000 hours.
Tiger woods spends 80% time on strengths
Coders need to carve out time for practice, then code like crazy the right way they have practiced.
Make the right thing easy and the wrong thing difficult
Get better gear and offer it
More monitors truly makes some of us more productive
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