Tara Hunt: Making Whuffie, SXSW

Mar 27 2009

Before this presentation at SXSW, I had no idea what “whuffie” was. Check out the video, slideshare presentation, and tweets below to get the real definition, but my paraphrased version is that whuffie is good karma points but more in the context of an online community. I sat next to Portland’s social media guru, Dawn Foster, Shizzow founder Ryan Snyder, and Silicon Florist’s Rick Turoczy – so the side conversations were as valuable as the actual presentations. As I mentioned in an earlier blog post, there was a huge Portland turnout for SXSW ‘09 – impressive.

Watch Tara Hunt’s slide show—-

View more presentations from Tara Hunt.


My tweets on Whuffie at SXSW—-

in the #whuffie session now – it’s packed. 5 key components to raising your whuffie – like goodness and having more social chits / value

#1 get advice and input from experts but design for broader community.

#2. Respond to all feedback, even if you just say “No thanks”

#3 don’t take negative feedback personally

#4 Give credit to those whose ideas you implement

#5, When you implement new idea, make sure that you highlight it and ask for feedback

#6 Make small, continuous changes rather than waiting to implement everything at once

#7 don’t wait for feedback to come to you, go out to social sites and find it

#8 no matter how many people like you, some won’t. Mind the haters

get out of the boardroom and into the online community to raise #whuffie

@Zappos is a great example of making awesome whuffie by going above and beyond. Good karma gets rewarded

dazzle is in the details, go above and beyond, appeal to emotion, inject fun into the experience

9. Make happiness your business model

10. Be a social catalyst. Make it easy for customers to help customers

Raise #whuffie by embracing chaos

So packed that fire marshall could shut down talk. My new idea for next speech – have fake fire marshall bill shake things up on stage

Find your higher purpose

Akoha.com – one of her favorite new sites.

I need to follow @missrogue – cool #whuffie mindset

Posted by Ryan Buchanan at 7:00 AM

Published in Business Conferences, Online Marketing Events, SXSW, eROI on Friday, March 27th, 2009    

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