eROI Days Email Agency

The unsung hero behind an amazing integrated, grassroots campaign of traditional marketing, in-person events, and social media (well, she was mainly the social media part) gave a great keynote speech at the eMarketing Summit of Innotech today.  Rahaf Harfoush was great.  I show my twitter stream below of notes from the event, but also noticed she just launched a new site and blog – http://www.rahafharfoush.com/

Here is my twitter stream from Rahaf Harfoush’s awesome keynote speech at Innotech:

Very progressive. We can’t go backwards now to restrict all info to public.about 3 hours ago from TwitterBerry

Impossible to replicate. It was the perfect storm.about 3 hours ago from TwitterBerry

Grant park had 1 million deliriously happy people. Thx for great presentation @rahafharfoushabout 3 hours ago from TwitterBerry

Weekend before election – 1 million doors knocked on in pennsylvaniaabout 3 hours ago from TwitterBerry

Oh: this pumpkin was on messageabout 3 hours ago from TwitterBerry

Empower grassroots neighborhood movement. Mybo find an event near you. Yale grads did community service with obama gear – live obama brandabout 3 hours ago from TwitterBerry

Americans really cared – personalized the mission. People owned their part in obama’s successabout 3 hours ago from TwitterBerry

Rewarding the right behavior – activity index ranked the value of blog posts, hosting events – took into account taking action nowabout 3 hours ago from TwitterBerry

#inpdx – kudos to raven and @grigs for kicking ass on the obama iphone app. Super cool.about 3 hours ago from TwitterBerry

Is @kentjlewis the only other person in room of 250 at innotech twittering now?about 3 hours ago from TwitterBerry

Converting low end users – main way was thru email marketing. 1 billion emails sent by obama. Hyper-segmented based on location, donationsabout 3 hours ago from TwitterBerry

Advice on engagement – focus on quality of commenters, fb friends, twitter followersabout 3 hours ago from TwitterBerry

Random thought. Obama logo about promise and positivity. Mccain logo evokes military imagery.about 3 hours ago from TwitterBerry

Obama had 5x to 10x metrics over mccain on facebook, myspace, youtube, and twitter. 1 billion minutes obama video watched.about 3 hours ago from TwitterBerry

2 million profiles created, 400k blog posts, 200k offline events all thru mybo community siteabout 3 hours ago from TwitterBerry

New media had to be integrated into every traditional marketing and pr communication peiceabout 3 hours ago from TwitterBerry

Simple mesage. Hope. Change. Action. People resonated with that.about 3 hours ago from TwitterBerry

In sept ‘08, obama raised 150 million, 2/3 online. Largest month in political history.about 3 hours ago from TwitterBerry

Lastly, focused on small donations. Most donors had never given to any candidate before. Obama raised $750 million. Wow!about 3 hours ago from TwitterBerry

Obama online very innovative from the beginning. 50 state strategy. Target the disaffected center. Focused on message of obama as unifierabout 3 hours ago from TwitterBerry

Watching rahaf harfoush speak #innotech about obama’s social media strategy #inpdx. Very engaging. Great topic.about 3 hours ago from TwitterBerry