Twitter + HTML Emails = LOVE
May 06 2009
I know, I’m a marketer, and I like visual things, which is why I always wondered why Twitter was so spartan with its notification emails. Below are a couple screen-shots of the types of email I’ve been getting from Twitter since 10am this morning. They used to be so transactional, bussiness-like, and dreadfully boring. Now, Twitter has elevated its brand massively through a wildly effective push-medium like email. The below emails really pop of the page instead of being completely forgettable. This is all the more important considering folks like me almost never go to twitter.com – instead, I always use Tweetdeck or Twitterberry, therefore I almost never interact with the Twitter brand in an environment that Twitter controls. So, long story short, I’m in love with their decision to go with HTML email notifications. Such a tiny little thing makes a HUGE difference to many of us. Take a peek:
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I am excited to join a great panel for an upcoming Software Association of Oregon event called 
May 6th, 2009 at 4:06 pm
I always forget to open TweetDeck and find myself going to twitter.com more than I thought. Happy to see they have turned it up a notch and the styled emails showcase their brand, which is a reminder about the site. Thinking of getting exclusive with twitter.com!
May 6th, 2009 at 4:33 pm
I think it’s a great move on Twitter’s part. It encourages much more interaction with the site. The only thing I’m worried about is having my giant picture in people’s inboxs. But wait, maybe if I follow Steven Spielberg he’ll cast me in his next movie.
May 7th, 2009 at 7:07 am
Hannah + Julie – glad you dig the Twitter HTML emails like I do. Who knew I’d ever care about Twitter, but I’m a convert.