eROI Days Email Agency

The eROI presenters, Dylan Boyd, Alex Williams, and I, have traveled all over the country to give presentations on various topics from Building Community Online to The Value of a Welcome Email Program to New Trends in Measuring the Success of your Online Marketing & Social Media Efforts. This blog post is an overload of resource material for 3 great presentations – enjoy!

This year’s theme for our company appreciation party was put to a vote.  After the votes were tallied the theme was shrouded in mystery until a team email was sent with the reveal in true eROI Rock star fashion.  This year it was fated to be… Summer White Party!  Using our new eROI Event system we created a totally themed event that the email linked to.  Check out the process for creating The eROI Summer White Party.

The finished product, see how it was done below.

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Recently eROI launched the newly redesigned SpiritMountain.com and with it an exclusive case study.  The re-invention of Spirit Mountain Casino’s online presence made it possible to achieve the marketing, sales, and customer engagement goals of their organization.  With a more organized layout, new functional elements and fresh content, it kept visitors interested and connected. These improvements raised Coyote Club signups 31% while turning more SpiritMountain.com visitors into Spirit Mountain Casino guests.  Our team had a great time with this project and Spirit Mountain was psyched with the results.  Learn how we did it and see the drastic before and after in our new case study.

I met Tom Szaky, barely 25 years old at the time, and a pure, scrappy, entrepreneur’s entrepreneur, at the 2007 Inc. 500 conference in Chicago.  He spoke before keynote President Clinton and was clearly the more engaging speaker of the two (a pretty tough feat considering how dynamic Clinton used to be). Tom, born in Hungary, grew up in Canada, and dropped out of Princeton to start “The Coolest Startup in America” called Terracycle where every product and its packaging is made out of garbage.  His story is fascinating and the lessons business leaders and public policy-makers can learn from his success are significant. The irony for Portland, one of the greenest cities on Earth, is that most business leaders and policy folks had never heard of him and were quite doubtful that some young kid would be any good as a keynote speaker at the wildly successful Greenlight Greater Portland annual event – thankfully, Tom proved them wrong with an excellent presentation of how to win by innovating and by being greener, better, AND cheaper. I don’t have his presentation electronically, so until I get it, you’ll have to settle for the YouTube video on his Good Morning America and Oprah appearances six weeks prior.

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The Portland Creative Community took some bold steps with its launch of the Portland Ad Federation Rosey Awards website themed “Nothing Says I’m Better than you Like a Rosey.”  The messaging has an East Coast directness to it that takes many Portlanders by surprise in a city that fosters friendliness to strangers, foes, and friends.  However, I think it’s the perfect time for Portland to step up and talk with confidence about its creative talent here.  Yes, we’ve recently been discovered by the NY Times, Wall Street Journal, and other publications as the destination for hipsters (employed and unemployed) to hang out.  But, we aren’t getting much positive press for having the second highest unemployment in the country.  Now is the right time to shout from the roof-tops that Portland creative agencies do kick-ass work! Kudos to Anthill Marketing for the concept, design, and messaging in the site and entire Roseys this year!

2009 PAF Rosey Awards site

I’m not so sure this site would work in most other industries as it is definitely edgy, controversial, and provocative, but I think it’s a shot in the arm that Portland needs.  The true test is to see if agencies from other cities take notice.  Then, an interesting dialog will begin.

You’ll start to see this campaign promoted more on Twitter (I love the “Rosey Smack Feed” section of the ‘Win Tix’ part of the site), Facebook, and other blogs in the upcoming months.  I’ve got to sign off from this blog post to think of some good Smack Talk myself – submit your own here >>

My two fellow eROI NYC folks, Chris Masagatani and Kavita Makadia, joined me in attending the June 1 Ignite NYC event just a block from Chris’s apartment in Midtown. I had been to an Ignite event in Washington DC which was pretty good, but a little stiff and serious, so my expectations were moderate before going to the event. At this NYC event, I was blown away by how creative, funny, and polished each of the 5-minute presentations were. I highly highly recommend you watch the video below of the brilliantly funny Baratunde Shares of The Onion.

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There is yet another incentive for people to join the wonderfully addictive world of Twitter, free stuff!  Once your following has been established, you never know who is going to read your tweets and grant your wishes!  On Tuesday May 26, Ryan tweeted: “RT @dhrube: Can’t wait- ZooBrew microfest at Oregon Zoo Friday 5/29 5-10 pm. Great scene 4 beer/food/tunes/friends http://tinyurl.com/6rsen2” and like the heavens had heard him he got a message to pick up two free tickets for Zoo Brew from Dan Rubin at Blackfish Creative.

Statue by the Penguins holding the event program and enjoying Cascade Brewing’s Razberry Wheat

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