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I came across a New York Times article the other day that told the story of Howcast.com.  The site features how-to videos done by the  Howcast team, aspiring film makers and average YouTube video users.  Video isn’t exactly new to the internet but their unique brand of specific short how-to’s on topics such as “How to Survive a Bear Attack”, “How to Look Great in Photographs” and, yes, “How to use Twitter” create a new niche in the video market.

Howcast has had solid success with clients who are primarily in the Business to Consumer market.  They know it takes more than their own site to create an internet destination and have been smart enough to quickly sign “deals with the likes of Google, Facebook and Hulu to spread their videos across the Internet.”  They have integrated sharing through Facebook and you have the options to copy and customize embedded code similar to YouTube.  Ads have also been added to some videos and there is talk of making products pertaining to certain videos available for sale.

At this point Howcast.com is a fun and informative resource and could potentially have B to B clout.  For the tech and software world, it’d be cool to experiment with emerging products in this forum but expecting big results at this point is a little premature.

Read the rest of the NY Times article »