eROI’s Email Testing Guide

Sep 11 2009

Something that we preach at eROI is to TEST TEST TEST. We believe that testing should be an integral part of every email marketing campaign. Our latest free guide gives you instructions on how to test, what to test and how to measure success. We have given advice on what metrics you should be wary of and which ones are more solid, for example, your read rate may be leading you on. Basically, what we are trying to get across is that testing helps to take out the guess work. This is a great resource for anyone getting ready for, or in the process of, an email marketing campaign.

“Even with all the numbers and ideas that fly around during the process, testing can be fun! Not just because it eliminates guesswork and settles arguments, but because of the surprises waiting around every corner. This bevy of information and direction is what proves the value of testing again and again.”