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I was forwarded a link to a site that engages the user through Facebook Connect.  It had a total video game vibe and my curiosity got the best of me. There was a sense of doom from the beginning.  A New York City cab flipped on it’s side, men with guns and – wait – my face?  Flash forward to predictions of my kids deaths and pictures of them overtaken by worms, it was an experience that fascinated me and creeped me out at the same time.

As fun as it was, the site could do a better job of lead capture by telling you what you get for signing up – making it more compelling.  It promised to enter me into a drawing for an X-Box 360 but the details were sparse and the questions they asked seemed somewhat irrelevant.

The most obvious dilemma I saw with The Prototype Experience is the issue of privacy.  In a matter of minutes I saw everything from my work information and political views to a family photo pop up on the screen.  Even though that information was willfully put on the internet by me it made me think more about how entirely accessible our lives have become.  As a marketer the more information I can capture the better, as a web user I just need to be aware that there is very little privacy anymore and just accept it.  All in all, this site is really engaging and, well, uber-cool.