Archive for November, 2009

2009 Trends in Online Marketing – Survey – Learning for 2010

Friday, November 27th, 2009

Complete our survey on “2009 Trends in Online Marketing” and enter to win a Flip UltraTM Camcorder or one of several Retail Gift Cards!

Take the survey >>

We launched a new survey today in partnership with E-Marketing and Commerce – 2009 Trends in Online Marketing. We are setting out to get some data on how online marketers used their online marketing resources (budget and time) in 2009, how they value various online mediums and what they will continue to focus on in 2010.
The results of the survey will give us valuable insight into how various Online Marketing mediums were used in 2009 and uncover what marketers can do differently (or keep doing!) in 2010. Enter your email on the final question and you will be entered to win a Flip UltraTM camcorder or one of several retail gift cards.

Take the survey >>

eROI Event Spreads Holiday Cheer

Wednesday, November 18th, 2009

I recently got an invitation from Techspace, the office building that houses our New York City office, for a holiday party filled with networking, food, music and drinks.  To my delight, when I clicked on the RSVP link I was taken to their eROI Event page.  We did some custom themeing on their event site to match their website.  What I love about this event is that they took the bones of our design and customized it for their purpose.  The addition of the holiday image and red button give it a little more holiday cheer than their normal event site would have.

TechSpace, Inc. Event Registration

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Wacom Product Launch – Marketing Campaign Case Study

Tuesday, November 17th, 2009

eROI Case Study: Online Strategy for a Successful Product Launch
Get the full study

Sleek and chic – how can you not love the new Intuos4 tablet from Wacom.  Very psyched how this integrated campaign turned out.  For all the marketers reading this blog post, there are some really good insights to this case study.

Wacom Technology Corporation worked with eROI to launch their brand new product, the Intuos4.  As you will find out, it is more than just a sleek site.  This case study outlines the integrated online strategy used by Wacom, including results of the multi-pronged campaign; email, microsite, and offline channels working together to seamlessly promote the unique aspects of the new Intuos4 tablet.

WACOM 1

Check out the finished site »

“We’re absolutely happy with the number of visitors. We believe we’ve received a 70% awareness of our target audience. I mean, that’s really good. Not many companies are going to achieve that kind of awareness for a new product launch.”

~ Marketing Director, Wacom

Download the Case Study

Long lost Haikus

Friday, November 6th, 2009

I am doing this blog post
so Hannah’s post below
doesn’t get as much attention.

Today is a good day
New client project kickoffs and
Online software innovation goodness

Better yet, a sun break appears
and Old Town Portland
is a beacon of light again.

I’ll Take a Side of Funny on My B-Day

Friday, November 6th, 2009

Everyone should feel special on their birthday.  In my family that sense of happiness came with a slight sense of humiliation.  Whether it was a sombrero at Who Song and Larry’s or the story of your birth being recounted to your closest friends, birthdays were a roller coaster of emotions.

Being the giver that I am, I was sure to pass on my family traditions to my eROI family.  Thus began the institution of the birthday email.  Even though every employee is guaranteed to get a card late, I made sure that these mild affronts showed up right on time.

Below are a few of the highlights throughout the year.  I hope I don’t lose friends over this.

Our fearless leader in a stylish ‘stache.  Click here for the real thing.

eROI_Ryan (more…)