Wacom Product Launch – Marketing Campaign Case Study
Nov 17 2009
eROI Case Study: Online Strategy for a Successful Product Launch
Get the full study
Sleek and chic – how can you not love the new Intuos4 tablet from Wacom. Very psyched how this integrated campaign turned out. For all the marketers reading this blog post, there are some really good insights to this case study.
Wacom Technology Corporation worked with eROI to launch their brand new product, the Intuos4. As you will find out, it is more than just a sleek site. This case study outlines the integrated online strategy used by Wacom, including results of the multi-pronged campaign; email, microsite, and offline channels working together to seamlessly promote the unique aspects of the new Intuos4 tablet.
“We’re absolutely happy with the number of visitors. We believe we’ve received a 70% awareness of our target audience. I mean, that’s really good. Not many companies are going to achieve that kind of awareness for a new product launch.”
~ Marketing Director, Wacom
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